
Norco builds bikes for the kind of vertical we deal with daily in the Roaring Fork Valley. From the Sight’s composure on technical descents to the Range’s appetite for high-alpine laps, every model is designed around a single principle: geometry that works with the rider, not against them. We chose to bring Norco into the shop because their suspension platforms are built for the grit and elevation we actually ride. As an authorized dealer, we don’t just stock these bikes; we know exactly how to tune them for our local dirt so you can spend less time in the stand and more time in the mountains.



Dirt Service Center is the authorized destination for Norco Bikes Aspen, providing expert sales and professional technical service for riders across the Roaring Fork Valley. By utilizing Norco’s Ride Aligned™ data, our shop ensures that every Norco Bikes Aspen setup is custom-tuned to the rider’s specific center of gravity and local trail preferences. Every frame we spec is optimized to handle the aggressive climbs and high-speed descents found on Aspen and Snowmass dirt.
As your primary source for Norco Bikes Aspen, we specialize in the technical assembly and maintenance of high-performance models like the Sight, Optic, and Range. We go beyond the standard build by performing detailed suspension baselining and long-term service to ensure your bike performs properly season after season. Our service-first model means we keep a dedicated stock of Norco-specific parts to keep your downtime to a minimum.